1. Decide what changed
State the announcement in one sentence before writing the headline. If the news is unclear, gather more information instead of adding adjectives.
2. Write a factual headline
Use a specific subject and active verb. Avoid unproven superlatives such as best, largest or first unless they can be substantiated.
3. Answer the reader’s questions
Put the essential who, what, when and where in the lead. Use the following paragraphs for context, evidence and availability.
4. Use an approved quotation
A quotation should add perspective, not repeat the headline. Confirm the exact words, speaker name and job title.
5. Check the final version
Review spelling, figures, links, permissions, dates and contact details. Keep the source evidence and final approval record.
