Choose the monitoring scope
A monitoring brief may cover a brand name, product, spokesperson or campaign phrase. Define spelling variations, markets, languages, dates and the types of sources to check.
Distinguish mentions from outcomes
A mention count is not the same as audience reach, referral traffic or sales. Check whether results are duplicates, syndicated copies, owned posts or independent articles before drawing conclusions.
- Terms and exclusions
- Date range and source coverage
- Duplicate handling
- Report frequency and review process
Service availability
Monitoring is shown as a proposed service in this demo. Tool coverage, access, reporting frequency and pricing must be confirmed by the business before this page is used commercially.
