- Headline: what is being announced
- Optional summary: one sentence of context
- Dateline and lead: location, date and essential news
- Body: supporting facts, availability and relevant details
- Approved quotation: perspective from an authorised speaker
- Boilerplate: verified company description
- Media contact: a reachable authorised contact
Keep formatting portable
Use short paragraphs, descriptive links and simple headings. Supply high-quality images separately with captions, credits and permission details. Publisher-specific limits should be checked before submission.
