A record your team can use
A distribution report should connect the approved announcement to the activity completed. Useful fields include destination, status, publication URL when available, date and any editorial notes.
| Destination | Status | Record |
|---|---|---|
| Sample Business Publication A | Sample published status | Publication URL to be added |
| Sample Industry Publication B | Sample under-review status | Editorial response pending |
| Sample Regional Publication C | Sample not accepted | Reason to be recorded |
Interpretation matters
Do not describe potential reach as confirmed readers. Traffic, impressions and engagement require their own measurement sources. Keep an honest distinction between a placement record and independently measured results.
