Begin with the news
Identify the change: a launch, expansion, partnership, event or other material announcement. Explain who is involved, what is happening, when and where it applies, and why it matters to the intended reader.
Create an approval-ready draft
A useful release contains a factual headline, concise lead paragraph, supporting details, an approved quotation where appropriate, a company description and a media contact. Keep marketing language separate from verifiable claims.
- Supply the source facts and evidence
- Identify an authorised reviewer
- Confirm quotation and image permissions
- Agree revision scope and final approval
Your facts remain central
Writing support should not create unverified figures, customer names, awards or guarantees. Any missing information should be requested or clearly left for completion.
