Accuracy and attribution
Identify the organisation issuing the release and support material claims with reliable source information. Label projections and opinions clearly. Obtain permission for quotations, names and copyrighted assets.
Presentation
Use a factual headline, readable paragraphs and relevant links. Avoid misleading comparisons, keyword repetition and unsupported superlatives.
Approval
The submitting organisation should approve the complete release before distribution. Any publisher-requested changes should be reviewed by the authorised contact.
Draft status
These are demonstration guidelines. The business must confirm its actual submission, prohibited-content and editorial-review policies before launch.
