Distribution
Distribution is the process of making an announcement available to specified destinations or audiences. The exact method and coverage depend on the provider and campaign scope.
Publication
A release may appear as syndicated, sponsored or otherwise labelled content. Confirm the format and conditions of a placement rather than assuming every appearance is independent reporting.
Editorial coverage
Journalists may choose to report on an announcement independently. That decision is separate from distributing a press release and should not be presented as an automatic outcome.
Choosing a service
Review audience fit, publishing rules, deliverables, price and reporting. Ask what happens if a proposed destination does not accept the content.
