Choose markets deliberately
List the countries and audiences that need the announcement. A product available in one territory should not appear to launch everywhere. Explain availability, dates, units and currencies so the release is understandable in each market.
Localise meaning, not just words
Names, industry terminology and supporting references may need local explanation. Agree who approves translated content and whether separate regional versions are required.
- Target territories and languages
- Local availability and regulatory context
- Translation and editorial approval responsibilities
- Reporting format for each campaign
Agree measurable deliverables
Confirm the distribution activity, eligible destinations and reporting fields before proceeding. Avoid treating syndicated publication links as independent editorial endorsements.
