Clarity before commitment
Ask for a written description of what will happen, where the announcement may appear and what is included in the price. Avoid judging a campaign only by a headline outlet count.
Editorial care
Accurate claims, approved quotations, suitable imagery and a clear release structure make the review process easier to understand.
An accountable record
Agree the report format before ordering. It should distinguish completed placements, pending review, rejected items and other activity.
